মার্কেটিং রিসার্চ (ই-বুক)
Book Name: Marketing Research: An Applied Approach
Version: Second Edition (European Edition)
Writers: Naresh Malhotra & David Birks
Description |
Type |
File Name |
Student Resources (non-password protected files) | ||
Weblinks |
Word
|
weblinks.doc
|
Case studies |
Word
|
new_cases.doc
|
GlobalCash project |
Word
|
GlobalCash.doc
|
GlobalCash project linked files (note: you will only need these files if you are going to dowload and save the GlobalCash project to your hard drive) |
Zip
|
GlobalCash_files.zip
|
Lecturer Resources (password protected files) | ||
Case solutions |
Adobe Acrobat
|
case_solns.pdf
|
Professional Perspectives – discussion points |
Adobe Acrobat
|
ProfPers.pdf
|
Solutions Manual (all chapters) |
Zip
|
allchaps_SM.zip
|
PowerPoint slides – Chapters 1 through 5 |
Zip
|
ch01-05_ppt.zip
|
PowerPoint slides – Chapters 6 through 10 |
Zip
|
ch06-10_ppt.zip
|
PowerPoint slides – Chapters 11 through 15 |
Zip
|
ch11-15_ppt.zip
|
PowerPoint slides – Chapters 16 through 20 |
Zip
|
ch16-20_ppt.zip
|
PowerPoint slides – Chapters 21 through 26 |
Zip
|
ch21-26_ppt.zip
|
Note:
To download the resources for this title, right click on the file names below and save them to your hard disk. If a zipped version of the files has been provided below, you will need an unzip utility such as WinZip (for Windows only) or Stuffit Expander (for both Windows and Macintosh) to extract the zip file. Free/demo versions of either of the above programs can be downloaded by clicking on the links shown above.
To extract files:
Using Winzip, save the zip file to your hard drive, right click on the file and choose extract to folder. The files will extract out to a folder with the same name as the zip file.
Using Stuffit Expander (Windows), save the zip file to your hard drive and then double click on the file name. This will automatically extract the files to the same location as your zip file.
Using Stuffit Expander (Macintosh), click on the zip file and it will automatically download and extract to your desktop.
All files shown under Student Resources (non-password protected files) are readily available to download.
If you do not already have a username and password to access the password protected resources below, please register for these by clicking on Request a password in the top toolbar. Please note that these files are not available to students.
Source: www.booksites.net